SERIOUS HELP IF YOU'RE SERIOUS ABOUT GROWING YOUR BUSINESS!
Welcome To Team W
Proven marketing concepts to help your advertising work better.
Advertising Strategies and Creative Services at No Cost to You!
Alpha Media pays us for the work we do for qualifying advertisers on any of these Alpha Media Broadcast Outlets:580 WIBW
98.5 JACK FM
Kansas Information Network
Kansas Ag Network
Get a Free Consultation
With No Obligation. You haven’t called us yet?
What our clients are saying
“Dan-Thank you and all the rest of the crew from Team W for all of your marketing efforts.
“Dan-Thank you and all the rest of the crew from Team W for all of your
marketing efforts. It has helped take something I honestly dreaded and
turned it into something kind of fun to do. And more importantly, something
I feel is producing the desired impact I’m looking for, and not just eating up
my marketing dollars. Whether it’s been working together to make ‘Garden
Answers’ a better radio program or helping us get our message out through
our radio commercials, you and the folks at Team W and Alpha Media
have been great to work with.”
--Cameron Rees, Skinner Garden Store
We were completely surprised to realize how easy it is to be creative with them…
“We were hoping to get some direction from Team W and we were
completely surprised to realize how easy it is to be creative with them…My
phone rings off the wall with the advertising I get through Team W…I’ve
recommended Team W to several other professional people who have
commented on how nicely our campaign has gone.”
--Judy May, Farmers State Bank
We want to thank Team W for their collaboration with us and their ability to listen and capture the spirit of our business.
“The (RV) industry, with gas prices, has taken a dip, but you have kept us
from feeling that. You guys really get what we’re doing. So, when you build
that marketing, that helps so much because the ads that you produce and
put together really do convey who we are. We want to thank Team W for
their collaboration with us and their ability to listen and capture the spirit of
our business. Their ability to communicate what we’re trying to do has
allowed us to experience growth beyond what we were expecting at this
--Dave and Lesley Cochran, Four Seasons RV
Years of Collaborations
How We Help
The Team W process works due to our inquisitive approach, application of proven marketing principles, and holding an extremely high standard for what consumers hear and see about your business. Top it off with creative talent and experience so you get more than just bright ideas, you get the RIGHT ideas to help your business grow and prosper.
We collaborate with a seasoned group of business-savvy multi-media marketing consultants representing Alpha Media Topeka. Our clients team up with us for broadcast and digital advertising plus promotions and content strategy for all advertising media.
Team W Director / Marketing Consultant
Dan is a brand strategist, with 40 years of experience helping businesses succeed. He has freed hundreds of frustrated advertisers from fundamental flaws that cause advertising failure. Dan’s top-of-mind awareness techniques and the art of creative persuasion make local brands famous.
Team W Creative Director
With a background in theater and stand-up comedy, Steve went into the wordsmithing biz the same year YUGO made its last car. He swears these incidents were unrelated but since 1989, he has used the power of the pen and voice to help bring advertisers and customers together.
Marketing Consultants/Digital Advertising Specialists:
Cissy Long: Director of Sales
Shayla Rilinger: Promotions Director
Our Success System
Message + Reach + Frequency + Consistency = Success
Advertising isn’t easy. It’s a calculated mixture of art and math and science. It is important to have experienced hands to guide you and Team W is here to simplify advertising for local businesses. Our most successful advertisers follow recommendations to utilize all four components of the Team W Success System. Let us team up with YOU to get on the winning track with:
The right message
- attention grabbing
The right delivery of the message
For the same budget:
- more reach/less frequency
- more frequency/less reach
How many people do you need to persuade? How many times do you need to talk to them before enough of them are thoroughly persuaded to do business with you? These things really matter. We can help you get the optimal combination of reach and frequency so your advertising can get you the results you need.
The consistency to get the job done
Your invitation to consumers should be relentless. Advertising should not end unless and until your doors are closed forever. It is important to have consistency in your advertising messages and scheduling. When advertising is done right, it is not a cost but an investment in the future of your business. Everybody knows what McDonald’s is and what they do, but the fast food giant got where it is today with relentless and consistent advertising. Worldwide, they invest in the future of their business at a rate of 6.5 million dollars every single day. It’s not the size of your investment that counts but the consistency of it. Successful advertisers never stop inviting customers.
The end of the frustrating “Spray and Pray” advertising approach
Unsuccessful businesses think advertising is a reaction to a lack of business and then they focus on finding cheap deals on ad space and time. They scatter a little bit here and a little bit there with little attention to the proper message, reach, frequency or consistency. It’s another one of those fundamental flaws that cause advertising failure.
Get where you want to go with a Team W Success System designed to meet your unique needs. Invest an hour in the future of your business. Call 785-231-9774 to reserve your Team W Discovery Session. It’s FREE…and it WORKS!