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Business Fitness

A man who stops advertising to save money is like a man who stops a clock to save time. –Henry Ford

Think of an advertising program as a fitness program for your business. If you stop doing what’s keeping you fit, you’ll soon lose the fitness you’ve earned. For the sake of your bottom line, it makes no sense to save money by stopping the thing that generates it. You cannot save your way to victory. You must fund your way to success. –Skip Finley