To turn the COST of advertising into a smart INVESTMENT, “ad-speak” must be avoided at all costs.
The most effective ads don’t look or sound like ads at all.
If you think your advertising should be working better, you are right. When business people and media peddlers are pressured by an approaching deadline, too often the default position is to write ads that look or sound like ads. Consumers are so overwhelmed with advertising impressions that they mentally or physically run and hide from the first hint of “ad speak” and whatever you paid for the ad schedule swirls right down the drain. Team W works hard to avoid the “killer clichés” that ruin ads and instead, we strive to articulate unique, powerful messages that engage the audience of consumers. Make them stop tuning you out and start turning you up.